GhostStat — The Visitor Intelligence Platform

How GhostStat works

One visitor. Every signal. One place.

Most stacks split one visitor across five tools: analytics here, heatmaps there, recordings somewhere else. You do the joining. GhostStat does it for you. Every click, scroll, path and purchase lands on the same visitor. You read a story, not a spreadsheet.

Visitor Intelligence Hub

Heatmaps
Session Recordings
Funnels
User Flow
Times
Referrers
Geo
Ecommerce

What you get back

ExplorationJust arrived. Looking around.

EvaluationReading the detail.

ComparisonWeighing you against an alternative.

CommitmentReady to act.

Intent, friction and attention for every visitor. Read from behaviour, never from a cookie.
The whole journey across pages and campaigns, and across visits when you switch on visitor stitching.
Personas and cohorts that come from what people did, not from guesses.
One click from any number to the visitor behind it.

Built in, not bolted on

Every answer, in one product

Heatmaps, recordings, funnels, SEO, A/B tests, app and media analytics. Every tool runs on Free, with a monthly view allowance. Paid plans remove the cap. Nothing is sold as an add-on.

Start from your role. Founders and marketers: funnels, campaigns and cohorts. Developers: Performance Audit, Bandwidth, Device Detector and Tag Manager. Designers: Heatmaps, Session Recordings, UX Doctor and UX Auditor. Pick a role and everything else steps back.

Visitors 8

Device Detector

Know exactly which devices, browsers and versions your visitors use, so you test what matters.

Geo Analytics

See where your visitors are, from continent to city, and how each place converts.

Live Online Visitors

See who is on your site right now, what they are reading and what they just did.

Provider Analytics

See which networks your visitors use, from home broadband to data centres, VPNs and carriers.

Search Engines

See how much traffic each search engine sends you, including AI search.

Visitor Intelligence

See what each visitor wanted: intent, friction and attention for every visit.

VPN & Proxy Intelligence

Spot risky traffic: VPN, proxy, Tor and data-centre visitors, scored for risk.

Weather Reports

See how the weather where your visitors are changes how they browse and buy.

Acquisition 9

Ad Influence

See what paid clicks do after they land: which campaigns bring intent, and which bring friction.

Email Analytics

See which emails get opened and clicked, by client, device and campaign, with recipients hashed for privacy.

Email → Site Journey

Follow email clicks onto your site and see which emails bring readers and buyers, not just clicks.

Marketing Campaigns Reporting

See which campaigns pay off: visitors, conversions, revenue and, with cost data, ROI.

Multi-Touch Attribution

See which channels really earn each conversion, compared across five attribution models.

Referrers Intelligence

Know which referrers bring valuable visitors, which bring risk, and which are spam.

Search Engine Visibility

Check that every page can be found by search engines, and why the ones that can't are blocked.

Social Media Analytics

See which social networks send you visitors, and which of them stay.

Times Intelligence

See when your traffic happens and when it behaves unusually.

Behaviour 18

Audience Segmentation

Build the audiences that matter to you and see how each one engages, converts and comes back.

Cohort Analysis

Compare visitors by when they first arrived, so you can see which periods and sources brought better traffic.

Cohort LTV

See how each week's new visitors keep coming back and, with ecommerce, what they are worth over time.

Content Tracking

Measure time on page, scroll depth and reading completion for every page, without cookies.

Document Analytics

Share a PDF and see which pages were read, for how long, and where readers stopped.

Downloads Intelligence Engine

See which files people take, what they read first, and where getting one was harder than it should be.

Engagement Tracking

Count the actions that leave no pageview: outbound clicks, downloads and site searches.

Funnels

Find the step that costs you sales, and see which sources make it through.

Heatmaps

See what people click, read and ignore on every page, per device.

Media Analytics

Know the second you lose your audience, on your own players and on YouTube and Vimeo.

Outlinks Intelligence Engine

See why visitors leave through outbound links, and which pages push them out.

Page Watch

Watch the pages and sources that matter to you, and see who is on them right now.

Retention

See who comes back after day 1, 7 and 30, and where you lose them.

Search Intelligence Engine

Learn what people search for on your site, and which searches found nothing.

Segments Intelligence

Slice your visitors by device, location, network and behaviour to see who they really are.

Session Recording

Watch real visits replay to see where people hesitate or get stuck, with every input masked.

Time/Day Heatmap

See which hours and days your visitors show up, in your own time zone.

User Flow

See the routes visitors actually take, including the loops and dead ends.

Intelligence 15

Behavioral Cohorts Engine

Group visitors by how they behave, then see which kinds of visitor stay and which drift away.

Behavioral Fingerprint Engine

Turn each visitor's behaviour into a clear archetype, so you know who you are really designing for.

Behavioral Forecasting Engine

See who is likely to convert, bounce or return, while they are still on the page.

Behavioral Memory Engine

Recognise returning visitors' history and see whether their interest is warming up or cooling off.

Behavioural Automation

Turn live visitor signals into action: tag a session, flag it or fire a webhook automatically.

Content Intelligence

Find out which pages are really read and which are opened and abandoned.

Content Resonance

See which pages hold people and which lose them, graded page by page.

Drop-off Risk

See where your next visitor is most likely to leave, and who nearly converted.

Emotional Reconstruction

See where visitors' interest rises and frustration builds, across pages, devices and sources.

Funnel Alerts

Get alerted when a funnel step starts losing people.

Journey Builder

Compare the journey visitors actually take with the one that converts, and spot the gaps.

Motivation Intelligence

Learn why people came, whether price, proof or support, and where that need goes unmet.

Real-Time Visitor Alerts

Get alerted while it happens: a rage session, a hot lead cooling off or a visitor about to leave.

Visitor Identity Graph

See everything known about one visitor in one place, with an honest measure of how certain it is.

Visitor Lifetime

See how long visitors stay with you and whether their interest grows or fades.

Experience 8

A/B Testing

Find out which version actually converts. Split traffic, target who sees what, and get uplift with significance.

AI UX Auditor

Find the UX problems frustrating your visitors, ranked by how often they happen.

App Insights

See which app versions people run, how fast releases spread, and why each crash happened.

Bandwidth & Network Performance

Find the slow resources and connections holding your pages back, measured in real visitors' browsers.

Form Analytics

Find the exact field where people give up on your form, and fix it.

Performance Audit

See your Core Web Vitals from real visitors, page by page, with what to fix first.

UX Doctor

Check any page for contrast, tap-target, alt-text and labelling problems, right in your browser.

UX Experiments

Turn UX findings into ready-to-run experiments, with a hypothesis and what to measure.

SEO 5

AI Crawlers

Know which AI bots read your site, why they came, and whether they are who they claim to be.

Backlink Explorer

See which sites linking to you actually send visitors, and which pages they send them to.

BotTracker

Keep bots out of your decisions: crawlers, scrapers and tools are flagged and reported separately.

Public SEO Badge

Show verified SEO and speed scores on your site with a shareable badge.

SEO Diagnostic Engine

Find out why search visitors fail on each page, with the fix that matters most.

Conversions 4

AI Conversion Doctor

Find what blocks your conversions and get a concrete fix for each blocker.

Ecommerce Tracking

See what sells, what stalls and what next month's revenue is likely to be, down to each product.

Goal Tracking

Define what success means on your site and see how often, and where, it happens.

Goals (KPI Targets)

Set targets for traffic, conversions or revenue and see whether you will hit them at today's pace.

Tools 9

Anomaly Detector

Get told when traffic, conversions or a top page suddenly break.

Compare Mode

See exactly what changed between two periods, from headline numbers down to single pages.

Data Exporter

Take any dataset anywhere: CSV, Excel, JSON and more, filtered your way or delivered by webhook.

PDF Exporter

Send branded PDF reports for any period, ready for clients and stakeholders.

Roll-Up Reporting

See all your sites as one portfolio, with combined totals and side-by-side comparison.

Software Development

See what is installed on your site, what changed, and what broke right after.

Tag Manager

Add and change tags without touching your code, published as versioned containers.

Tour & Help

Guided tours and per-tool help, right inside your dashboard.

Uptime Monitor

Know the moment your site goes down, and how fast it responds when it is up.

Sister products

Make your public stats earn

One account, three products, the same privacy standard. Publish your stats, earn from them, and let people share them.

GhostBanner

Turn your public stats page into ad space. Earn from traffic you already publish.

ghostbanner.com

GhostRipple

Share buttons with no third-party cookies. Your reports travel. Your privacy promise stays intact.

ghostripple.com

The essentials, done properly

A fast, clean core. Go deeper when a question needs it.

Know what’s happening now

Visitors, pages, sources, devices, countries and campaigns on one live screen. Spot a spike while it’s still happening.

Go deeper on demand

Funnels, heatmaps, recordings, video, PDFs, app crashes. Switch a tool on the moment you need an answer.

Show your numbers

Public counters and shareable dashboards. Real proof of traffic for sponsors, partners and readers.

See the bigger picture

Anonymous trends across every GhostStat site at gs.ghoststat.me. Compare your audience with the wider web.

Light on your pages

A tiny script with no cookies. Events are batched and queued offline, so your pages stay fast.

Earn when you recommend us

Refer a site and earn recurring commission. It’s built into your account.

Set up in two minutes

One small script. No cookie banner. No tag sprawl.

1

Add one line

Paste the snippet before </head>. Works with WordPress, Google Tag Manager and single-page apps.

2

See it live

Visitors, pages, sources and journeys appear as they happen.

3

Find the why

Switch on funnels, heatmaps and goals. See where visitors drop off, and why.

★ ★ ★ R E M E M B E R T H E S E ? ★ ★ ★

You Are Visitor Number

0 1 2 9 9 1 2

The hit counter was the web’s first analytics: a number in a badge at the bottom of the page. GhostStat still ships one. It still counts.

Enter the Counter Directory

Every site that opted in · ranked by pageviews · today’s risers and fallers
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Frequently asked questions

What is GhostStat?

GhostStat is a visitor intelligence platform. Traffic reports tell you what happened; GhostStat shows why. It reads behaviour, such as scrolling, clicks, paths and hesitation, and turns each visit into intent, friction and attention. Heatmaps, recordings and funnels are built in. No cookies. See all features or Visitor Intelligence.

Do I need a cookie banner for GhostStat?

Not for GhostStat. The tracker sets no cookies, uses no localStorage or sessionStorage, and never stores IP addresses. There is nothing to consent to. Other scripts on your site may still need consent. Details are in the privacy policy.

How does GhostStat count visitors without cookies?

It creates a one-way hash from the site, network, browser and calendar day, with a secret salt per site. The hash changes every 24 hours, so it can’t link a person across days or across sites. If you switch on visitor stitching, GhostStat keeps a per-site identifier so one person can be followed over time on your site only. Read how counting works.

Is GhostStat free?

Yes. The Free plan covers one site and includes every tool, each with a monthly view allowance. Paid plans add sites, traffic and history, not features. See pricing.

Where is GhostStat data stored?

In Dronten, the Netherlands, inside the European Union.

How does GhostStat compare with Google Analytics?

Google Analytics 4 uses cookies, needs consent in Europe, and can model or withhold data. GhostStat counts every visit without cookies, then shows why visitors behave the way they do, with heatmaps and recordings included. Read GhostStat vs Google Analytics 4 or the best Google Analytics alternatives.

See what your visitors were trying to do

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Know why visitors buy.And why they leave.