Meet the person
behind the pageview
Analytics counts events. The Visitor Intelligence Hub turns them back into a person: what they wanted, where you lost them, and how close they came to saying yes.
- High intent — near the centre, close to acting
- Comparing — weighing you against an alternative
- Evaluating — reading, not decided yet
- Exploring — just arrived, scanning
Four signals. One person.
A heatmap click, a funnel drop, a return visit and a slow page aren’t four reports. They happened to one person. The Hub keeps them together.
The tracker records what happened: pages, events, scroll, timing and network. Never who someone is.
Activity joins into one visitor. Switch on visitor stitching to connect visits over time. The identity is salted per site, so it can’t follow anyone beyond yours.
Behaviour becomes intent, friction and attention, plus a journey stage and a persona the data revealed. Nobody assigns them.
Every number opens the visitor behind it: the recording, the path, the page where it went wrong.
Intent, friction, attention
Live across the GhostStat network.
Journey stage
Where visitors really are, not where you hoped. Example figures.
Personas that emerged
Patterns from behaviour. Not segments you guessed. Example figures.
Behavioural map
Every page, placed by how people behave on it. Example figures.
- Hot 31%
- Neutral 24%
- Drop-off 17%
- Confusing 15%
- High friction 13%
Intent isn’t declared. It shows.
The Hub reads small behaviours to tell a decided visitor from a distracted one.