Funnels
Find the step that costs you sales
Build a funnel from pages or events and see where people drop out. Click any step to see who left, then watch their sessions. A drop-off rate becomes a list of fixes.
Features
See the why behind
See the why behind
every number
Counting visits is easy. The hard part is knowing what each visitor wanted, and what stopped them. That is what GhostStat is built for.
SEO Diagnostics
Know why search traffic doesn’t convert
Ranking is only half the job. For every page search visitors land on, GhostStat names the main reason they fail: wrong intent, missing trust or a blocked conversion. You get a confidence score, the keywords involved and what to fix.
Heatmaps
See what people click, read and ignore
Click, movement and scroll maps on your real page. Filter by device. Compare one segment with everyone else. Find the dead clicks nobody reports, and the content nobody reaches.
User Flow
See the route visitors actually take
Not the journey you planned. The one people walk. Follow entries to exits, find the loops, and open any visitor’s path through your site.
Behavioural Forecasting
Act before the visitor leaves
GhostStat scores intent as the visit unfolds and predicts the likely next move, with a confidence range. You know who is close to deciding while they are still on the page.
Cohorts & Retention
Find out who comes back, and who doesn’t
Group visitors by when they arrived, where they came from or how they behaved. Watch each group hold or fade, week by week. Learn which channels bring people who stay.
Media Analytics
Know the second you lose your audience
Play rate, completion, and the exact moment people skip or leave. Works on your own video and audio players and on YouTube and Vimeo embeds. Live viewers and podcast downloads included.
Documents & Downloads
Know if your PDF was read, not just opened
Share a PDF or ebook through GhostStat. See how often it was opened, which pages people read, for how long, and where they stop. Downloads and outbound links count too, so a brochure or price list is measured like any page.
App Insights
Your apps and your website, in one view
See which versions people run, how fast a release is adopted, your crash-free sessions and the cause of every crash. Same cookieless approach, same dashboard as your website.
Visitor Intelligence
Know what each visitor wanted
Three scores for every visit. Intent: how much they want it. Friction: how hard you made it. Attention: how much they actually read. No cookie can tell you that.
Connected by design
One visitor, seen from every side
Every tool on this page writes to the same visitor. A heatmap click, a funnel drop and a return visit aren’t three reports. They are three moments in one person’s story.
Visitors
8 plugins
Device Detector · Geo Analytics · Live Online Visitors
Acquisition
9 plugins
Ad Influence · Email Analytics · Email → Site Journey
Behaviour
18 plugins
Audience Segmentation · Cohort Analysis · Cohort LTV
Intelligence
15 plugins
Behavioral Cohorts Engine · Behavioral Fingerprint Engine · Behavioral Forecasting Engine
Experience
8 plugins
A/B Testing · AI UX Auditor · App Insights
SEO
5 plugins
AI Crawlers · Backlink Explorer · BotTracker
Conversions
4 plugins
AI Conversion Doctor · Ecommerce Tracking · Goal Tracking
Tools
9 plugins
Anomaly Detector · Compare Mode · Data Exporter
Frequently asked questions
Which features are included in which plan?
All of them, on every plan, Free included. On Free, each tool has a monthly view allowance; paid plans remove it. See pricing.
Does GhostStat have heatmaps and session recordings?
Yes. Heatmaps show clicks, scrolling and mouse movement per device. Session recordings replay visits with every form input masked by default. Compare with Hotjar and Microsoft Clarity.
Do session recordings capture what visitors type?
No. Every form input is masked in the browser before anything is sent. Typed text never leaves the visitor’s device.
Will plugins slow down my site?
No. The core tracker is about 3 KB compressed, and events are batched and queued. A tool adds code only on sites where you switch it on.
Can I send my own events?
Yes. Send custom events from your code or with the built-in Tag Manager, and read your numbers through the API. Support has the details.